Free Online Business Listing
July 13, 2009 · Print This Article
By Larry Jameson
A free online business listing is a good strategy for online business optimization. While LinkedIn is certainly one place every business should get listed, there are many more ways to get free online business listings. You should also know that LinkedIn does not provide any "link juice" for your site. Your links will look like this:
< ahref="http://www.linkedin.com/redirect?url=http%3A%2F%2Fwww%2Ehomebusinessop%2Ecom&urlhash=tk9j" target="_blank" title="New window will open" name="overviewsite">My Website< /a>
You see, not only is it a redirect link, the anchor text is simply "My Website."
Good Free Online Business Listings
Web directories are a good source of free listings for your online business. Please note there are several other articles referenced at the bottom of this page that provide more information about promoting your business website.
Getting a listing in a web directory can be fairly easy, but it can also be a time consuming process. Some directories will list your business with no obligation on your part. These are usually low PR (Page Rank) directories. Other web directories require a reciprocal link and, when you think about it, that’s only fair. It’s a "you scratch my back and I’ll scratch yours" situation.
Reciprocal Linking for Your Online Business
Let’s talk strategy. As hundreds and, even, thousands of sites provide good links back to a directory, that directory has a good chance to rise in prominence in the eyes of search engines. As the directory rises in prominence, so does the value of that link to your website. There are hundreds of such directories that allow deep links. A deep link is one that goes to a page other than your home page. Many of these reciprocal link directories also allow you to write an article about your website or a section of your website with a link to any page on your site. You might want to get started at Reciprocal Links Directory.
Traffic Building for Your Online Business
Free online business listings in web directories are just one way to generate additional traffic to your website and, possibly, increase your site’s value according to search engines. There are many more things you can do – for free – to build your online business presence. Dozens of strategies can be found in the eBook, How to Generate Free Traffic. I’ve already written about this eBook. You can read a review by clicking How to Generate Free Traffic.
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Perhaps the best way to generate good links at no cost to you is by finding other webmasters with similar sites that would exchange links with you. One program I would highly recommend is called Value Exchange. It’s free to sign up, and the program identifies other sites for you to examine. The webmaster’s email address is given to you for easy contact, and the program even provides updated information about sites that link to yours. It’s a very easy way to manage a linking program – at no cost to you.
Related Information
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