Niche Marketing Tools for 2009
July 24, 2009
By Larry Jameson
Niche Marketing is THE WAY to earn money from home with an online business. I really appreciate Uncle Brice allowing me to write for his blog; he’s been writing for one of my websites for quite some time. His blog, however, is NOT a good example of niche marketing. It contains over half a dozen niches from politics to health care to humor.
Think of a niche market as the street you live on. There’s the world but it’s divided into continents that are divided into countries that are divided into states or provinces that are divided into towns that are divided by streets. What do you know the most about? Well, the street you live on…certainly! Most home-based online businesses fail because the business owner tries to take on the world instead of concentrating on what he or she knows best.
The most profitable niche marketing ideas are already in your head. Ahhhhhhhh, there’s the problem. What you and I must do is find tools to help us locate those things in our brains. As much as it hurts, we must brainstorm. What do you know the most about? What do you enjoy doing the most? What could you teach other people?
Niche Marketing Ideas
Do you know anything about: advertising, aerospace, agriculture, antiques and collectibles, clothing, art, automobiles, aviation, books, beverages, children or parenting, computers, design, disabilities, education, electronics, energy, engineering, entertainment, finances, food, games, government, health, hobbies, or hundreds of other things in life you may have experienced?
Let’s take books for example. What kind of books do you read? Fiction? Non-fiction? How-to? Humor? Think of books as being a large Internet marketing niche. We then looked at four sub-niches.
Think about this. Health is a big topic. What if we narrowed it down to Mental Health? What if we further narrowed that down to Brain Injuries? Now, what if we added books into this: Brain Injury Books? Okay, we’re not through. Brain Injury Books for brain injury victims and their family members instead of brain injury books for health professionals. This is called drilling down and it helps focus your thinking on a niche you can make profitable.
Niche Marketing Tools
Once you have 5 to 20 niche marketing ideas, it’s time to bring in some professional assistance to help you determine which might be the most profitable place to begin. As far as I’m concerned there is no better program for brainstorming ideas than Ken Evoy’s Site Build It. In fact, the number of tools you receive for the cost makes this a must-have program for any serious online marketer. Plus, domain hosting and domain registration is included at no additional cost.
Keyword Country is a second tool you can use. What’s more, it can be used in addition to the Site Build It Brainstormer because it draws niche information from a different perspective. The Keyword Map feature sorts the keywords in a directory structure that helps you find the most popular niches that are driving traffic to your industry. It helps you uncover popular niches that are related to your main keyword but you are not targeting right now. A good amount of traffic flows towards these niches and the level of that increases every single month. It gives you excellent ideas on which you can build content and increase your website traffic and helps you discover many new opportunities. It is ideal when you are looking for new niches. Give it a test drive to see for yourself with the Free Keyword Tool.
I cannot overemphasize how important it is to use niche marketing tools. The two tools mentioned above will save you a lot of money but, more importantly, they will save you a tremendous amount of time by virtually eliminating trial and error.
Niche Marketing Strategy
Developing a niche marketing strategy may be one of the easier phases in developing a plan for niche markets. Your goal is to make money, right? Your strategy, therefore, is pretty much like having a recipe for baking a cake from scratch. Let me tell you this. There are a tremendous number of people wanting to compete with you who simply close their eyes while thumbing through a recipe book saying, "Eenie, meenie, minie mo, chocolate cake – here we go." And they begin preparing a cheesy grits casserole hoping it will magically turn into a chocolate cake.
These people will not compete with you in your chosen niche market. While it’s true that even a blind hog will find an acorn every once in awhile, that’s not a very good strategy for generating income. Neither you nor I are looking for a $25 commission every three months. Every three hours will do – that’s over $70,000 per year.
Your niche marketing recipe is this:
- Develop your ideas by examining what you know and what you like
- Drill down your ideas with professional brainstorming assistance
- Find content you can use
- Find products you can sell
- Put it in action
Niche Marketing Products
Niche marketing products, the way I see it, includes not only products and services you can sell but also content you can use to build your Internet business. All search engines like a content-rich site. That means you need a lot of content – pages and pages of interrelated content.
I like Private Label Rights (PLR) products. Again, it’s worth a few dollars to get good content ideas. While you won’t be able to use PLR content for building web pages without changing it to some extent, the value lies in having content that is geared to your niche and makes you think of ways to better express it. PLR content also provides you additional ammunition for article marketing, blogging, and other marketing ideas that you’ll find in the links at the end of this article.
Finding actual products or services to sell is probably the easiest part. Surf amazon.com, Clickbank, PayDotCom, Share-a-sale, and many others to find products – but don’t do that yet! Finding products should be one of the last things you do.
Where to Begin
There is one site I recommend for you to begin your niche marketing journey. It’s all about niche ideas and it’s free to join. Click here to visit Niche Ideas.
Now, all you have to do is BEGIN.
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